Mind Your Business is an educational platform of classes taught by subject matter experts to assist small business owners and entrepreneurs scale with the skills for business cycle planning, marketing strategies, workforce building, business financials and taxes, and succession planning.
“Meet the Social Media Expert” Fireside Chat welcomes Kesha Whitaker as she explores how a well-thought-out social media strategy can align with your overall business goals and integrate seamlessly with your customer experience efforts. We will talk about social media, public relations, and marketing strategies that can build brand awareness, enhance customer engagement, and drive business growth. In today’s digital age, businesses must prioritize their customers’ needs and preferences. By leveraging social media platforms, businesses can create a more personalized and engaging customer experience that fosters loyalty and drives sales. Lunch will be provided.
Parking Instructions: Street parking is available on BB King or Peabody Pl. or validated parking at the 250 Peabody Pl. garage. Please park on the 2nd floor and walk from the garage. Make sure to have your license plate number and don’t pay in the garage so Epicenter can validate your parking.
Registration here is required to attend. This event is hybrid , RSVP here for the virtual class.
About K. Whitaker Public Relations | www.kwhitakerpr.com
K. Whitaker Public Relations is a strategic communications consultancy that caters to nonprofits and emerging businesses. With 20 years of experience in media and public relations spanning several industries including government, education, and athletics, KWPR has provided expertise to various clients including elected officials, political candidates, influencers, the American Heart Association, Ampro Industries, Memphis Athletic Ministries, United Way of the Mid-South, and The Daily Memphian. KWPR was founded in 2010 and specializes in full-service communications planning and strategy, media relations and training, community engagement, cause marketing, and podcast development. Our mission is to assist our clients by packaging the unique consulting services that we offer into a complete development or growth plan that will help the client see long-term success and use marketing and communications to help drive their overall business and revenue goals. Our values of integrity, intention, and inclusion drive our quest for excellence in service and desired outcomes. The KWPR service menu and portfolio outline our ability to provide solutions that maximize your potential and make your message meaningful, engaging, and impactful.
About Kesha R. Whitaker
Kesha R. Whitaker is the founder of K. Whitaker Public Relations and has a successful track record of securing media placements on affiliate news broadcasts across the country, Time.Com, CBS.com, and with every major TV, print, and radio outlet in the Memphis market. Recognized for her strong writing ability, she has worked for the U.S. Olympic Committee and the New Jersey General Assembly. Whitaker served as a journalist at the 2002 Olympic Winter Games, a Senior Public Information Assistant for the Ivy League Conference in Princeton, NJ, and a Director of Media Relations for the Atlantic Sun Conference in Macon, GA. Her previous positions also include Communications and Development Manager for the Women’s Foundation for a Greater Memphis, Public Relations Director for the Shelby County Trustee’s Office, and Communications Director for two political candidates. Kesha is also the creator and host of Succeeding Over All Roadblocks (SOAR) Lifecast, an interview-style inspirational podcast about self-discovery and vibrating higher in every area of your life. The podcast reached 2,000 downloads monthly across 25 countries and was #1 among motivational podcasts in India. A Memphis native and graduate of The University of Memphis, Kesha earned a B.A. in Journalism with a concentration in Public Relations. She is a member of Delta Sigma Theta Sorority, Inc. She is a Distinguished Toastmaster and past District 43 Public Relations Manager for Toastmasters International. Kesha was named to the Memphis Business Journal’s Top 40 Under 40, Divine Magazine’s 40 Movers and Shakers Under 40, and received the New Tri-State Defender Woman of Excellence Award.
Upcoming Classes
Meet the Attorney - How to Create an Efficient Succession Plan - October
Meet the Investment Officer - How to Retire As a Small Business Owner – October
Meet the CPA - Getting Your Business Financial Ducks in a Row - November